|SUBJECT:||M.S. Thesis Presentation|
|TIME:||Wednesday, May 5, 2021, 10:00 a.m.|
|PLACE:||Virtual Room: Microsoft Teams, n/a|
|TITLE:||The Effect of Sketch and Render Quality on the Concept Generation Process in Engineering Design|
|COMMITTEE:||Dr. Katherine Fu, Chair (ME)
Dr. Christopher Saldana (ME)
Dr. Roxanne Moore (ME)
Illusory correlation (IC) is a cognitive bias that appears when choices are based on false perception of patterns from limited data. It is resistant to contradictory data and can prevent subjects from detecting present correlations. IC appears in design or psychology studies as a secondary bias. It has not been studied in depth in engineering design. This research examines the presence and potential impact of IC in the engineering design process. It builds upon prior work that found higher sketch and lower render levels led to greater preference for design concepts. To examine IC, a set different products at different sketch/render levels were presented to participants. Through a survey-based data collection instrument, participants were then asked to rank these products based on a series of attributes. Participants include undergraduate engineering (novice) and graduate engineering students at a major southeast US institution (advanced).