Woodruff School of Mechanical Engineering

GT Courtesy Listing


Innovation and System Perspectives via Model-Based Design


Mr. Jack Little


Co-Founder and President of MathWorks


Thursday, February 18, 2010 at 11:00:00 AM


MaRC Auditorium Building


Leon McGiniss


Model-Based Design is changing how technology products like automobiles, mobile phones, and wind turbines are developed. Mathematical models, formerly the province of research, are now used to design, implement, and test these increasingly complex systems, addressing the competitive need to innovate while at the same time reducing cost and time to market. Not only are the models used throughout all phases of development, but they also serve to bind those phases and teams together. This talk describes Model-Based Design and its role in research and product development.


Jack Little is president and a co-founder of The MathWorks. He was a co-author and principal architect of early versions of the company's flagship MATLAB product as well as the Signal Processing Toolbox and the Control System Toolbox. Jack holds a B.S. degree in electrical engineering and computer science from MIT (1978) and an M.S.E.E. degree from Stanford University (1980). A Fellow of the IEEE and Trustee of the Massachusetts Technology Leadership Council, he writes and speaks about technical computing, Model-Based Design, entrepreneurship, and software industry issues.